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I was asked to put together a logo design for a local Dog Walking business. They are a new business with little or no Brand Identity.

The main objective was for the logo to have some kind of reference to the nature of the business, but also for it be a design that would translate well in both print and the web.

I came up with the idea of using the ‘W’ of walkies in the actual design of the dog (the dogs mouth).It was important that we used a well rounded font to enable us to do so.